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CNN takes control of CNNbrk Twitter account with nearly 1m followers

April 16th, 2009Posted by in Social media and blogging

CNN has confirmed to Silicon Alley Insider that it has now taken control of @CNNbrk – the Twitter account started independently of the news organisation, which now has close to 1 million followers.

According to the report, CNN has been working with its founder James Cox for more than two years.

“This is no-brainer for CNN, and we hope they paid Cox a lot of money for the account he’s nurtured. By adding more stories to the feed — and links to CNN’s site – CNN.com could generate hundreds of thousands of extra pageviews per day. (CNN isn’t sure if it’s going to add links in the near-term.),” writes Dan Frommer on Silicon Alley Insider.

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