Tag Archives: CIPR

PR Week: CIPR president on the NLA’s backlink charging plans

The latest response to the Newspaper Licensing Agency’s (NLA) proposals to regulate hyperlinks to newspaper content for commercial agencies and aggregators – this time from president of the Chartered Institute of Public Relations (CIPR), Kevin Taylor.

“I want newspapers to be successful and profitable. I want good standards of journalism and I’m prepared to do my bit: buy a quality daily newspaper and not rely on the free sheets. I hope advertising and online revenues pick up and our best newspapers survive and thrive,” writes Taylor.

“But these latest proposed NLA charges are not the way to fund the newspaper industry. They are nonsensical. The Government needs to be strong enough to stand up to the newspaper owners and impose some regulation on the NLA.

“They are simply a commercial organisation trying to make a living – but they can’t invent a parallel universe in order to justify their charges.”

Full post at this link…