Tag Archives: chief financial officers

Survey: Financial leaders turning to broadcast channels for news?

The financial world’s decision makers are turning to TV channels for their news, according to research from the Global Capital Markets Survey (GCMS).

CNN International was the most popular news channel amongst these users, the survey suggests, above BBC World, CNBC and Bloomberg, according to a press release.

There’s a full breakdown of the media sources and their audiences within this sector at this link.

According to the results, CNN.com and CNNMoney.com were ranked second behind Bloomberg in terms of popularity for news sites – closely followed by Reuters.com, FT.com and WSJ.com.

The research was conducted by the Think Media Consultancy on a group of senior bankers, chief financial officers and treasurers of the world’s largest financial organisations, over a period between October 2008 and March 2009.