Tag Archives: Catherine Mathis

Independent.co.uk: New York Times considering charging for content?

Towards the end of this article – which looks at the key players interested in backing/investing in the New York Times – is a comment from the company’s spokeswoman Catherine Mathis: the paper is considering charging for some of its internet site.

“Our goal is to add substantial new revenue from our users without materially affecting the growth of our industry-leading online display advertising business,” she said.

A new charging system for the WSJ was announced this week and tweets from the New York Times suggested a similar move could be made.

Full article at this link…

NY Times response to Atlantic article suggesting death of its brand: ‘leaves a lot to be desired from the standpoint of journalism’

In its January/February issue an article in the Atlantic entitled ‘End Times’ suggested a scenario where traditional media brands die out completely. What if highly-revered brands could not make the leap, when the time comes to go entirely digital, it asked.

“What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if The New York Times goes out of business- like, this May?,” Michael Hirschorn wrote.

Now the New York Times responds (published in full on the Poyntor Online Forum).

“Your article ‘End Times,’ which speculates on whether The New York Times can survive the death of journalism, leaves a lot to be desired from the standpoint of… well, journalism,” writes Catherine Mathis from SVP, Corporate Communications.

“It’s not unusual that a journalist calls the subject of a piece before actually publishing the article or column. In fact, in some areas of journalism that’s standard practice. We wish that had happened with this story. We could have helped. Here are some of the things we would have told you.”

Read the NYTimes.com’s ‘things’ here.