Tag Archives: behavioural targeting

Editor&Publisher: DailyMe’s Newstogram follows readers’ ‘tastes’

News aggregation site DailyMe has launched ‘Newstogram’ – a new piece of tech that analyses the reading behaviour of users.

The idea is that publishers will be able to use this information to serve up personalised news recommendations based on a user’s individual interests.

This basic function will be free to publishers – more complex use of the data will require signing up to DailyMe’s applications.

Full story at this link…