Research carried out by university student Christopher Sopher as part of his Younger Thinking project has produced a series of recommendations for news organisations trying to reach a younger audience.
The biggest mistakes being made by online publishers at the moment? Overuse of sterotypes, publishing new content on old platforms and a lack of sharing facilities, according to his project blog.
His final ten recommendations for news outlets includes improved signposting, personalisation and explanatory reports giving background and understanding to confusing topics – which they term “wisdom journalism”.
Young people would also benefit from a more active, interpretive approach to journalism, sometimes called “wisdom journalism”. Knowledgeable journalists with a background in their subject matter could offer readers insight into what events really mean and break through the superficial he-said/she-said balance that dominates coverage of serious topics. This methodology acts on the idea that, in many news situations, it is better to be helpful and explanatory than it is to be first.
Hat tip: Editors Weblog