Tag Archives: Apture

Reuters using Apture for multimedia linking

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Last year BBC News online trialled technology from Apture, which created pop-up windows to wikipedia pages, youtube and relevant articles from certain hyperlinks.

Now Reuters is using the the feature – predominantly on its blogs – to do the same, linking to images, maps, Twitter updates, videos and relevant articles.

The service ‘helps Reuters.com enhance its content with intuitive links to related information available on the Web, without directing reader traffic away from Reuters.com’, says a release from Apture.

You can see it in the screengrab below or take a look at Apture in aciton on the Reuters Fan Fare blog.

Apture on Reuters

The Beeb ended its Apture trial – despite positive feedback – but with the Washington Post and Reuters using it, let’s see what happens.

Washington Post using Apture for article links

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The Washington Post has teamed up with Apture to add embedded links into its news articles. Washington Post articles, video content and Google maps will be linked to using the technology, which, according to a press release, requires only a single line of code to make the links appear.

Information from WaPo’s Congressional Votes Database will be linked to congress and senate members’ names when they appear in articles, as part of the new design.

WaPo content will now be available to other media and political sites that sign up to Apture. Articles already allow readers to view who’s linking to that content in the blogosphere.

Apture’s technology has previously been used by BBC News as part of its inline links trial and its use by WaPo follows the launch of the New York Times’ link aggregation service TimesExtra last week.