Reuters using Apture for multimedia linking

Last year BBC News online trialled technology from Apture, which created pop-up windows to wikipedia pages, youtube and relevant articles from certain hyperlinks.

Now Reuters is using the the feature – predominantly on its blogs – to do the same, linking to images, maps, Twitter updates, videos and relevant articles.

The service ‘helps enhance its content with intuitive links to related information available on the Web, without directing reader traffic away from’, says a release from Apture.

You can see it in the screengrab below or take a look at Apture in aciton on the Reuters Fan Fare blog.

Apture on Reuters

The Beeb ended its Apture trial – despite positive feedback – but with the Washington Post and Reuters using it, let’s see what happens.

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