An online petition has been set-up urging bloggers to boycott the Associated Press (AP), after the agency filed takedown notices against Drudge Retort for use of its content on the site.

The campaign run by UnAssociatedPress has gained 75 signatures since it was set-up on Saturday and encourages bloggers to make use of other agency’s material.

Since issuing the takedown notices to the Drudge Retort, AP vice president Jim Kennedy has said the agency’s tactics have been heavy-handed and a more thoughtful approach would be considered going forward.

According to the New York Times, the agency is considering a set of guidelines for bloggers on how to use their content.

In a statement he stressed the importance of bloggers in ‘the news conversation of the day’, but said the agency is concerned by wholesale reproduction of its content, which goes beyond reference.