The WAN president and COO of Independent News and Media crunches the numbers of internet advertising while talking about how a fragmented mix of media may be the key to capturing the necessary market for newspapers prosper.

Global online advertising market worth 21 billion (pounds or dollars?) he says. 65 per cent in the hands of three companies, all the rest are scrabbling over a much smaller (admittedly) growing online share.

Full Extract:

[audio:http://www.journalism.co.uk/sounds/internetads.mp3]