Tag Archives: advertising formats

Instyle.co.uk gets a makeover with new ad formats

IPC Media’s InStyle has revamped its website with a new black background, bigger images and new advertising formats, including a larger size MPUs – an Internet Advertising Bureau (IAB) first, according to a press release.

Instyle.co.uk

The main features of the new design are:

Easier navigation
Enlarged fashion section
A list containing all featured celebrities and designers with access to photo galleries
New hair and news channel
Video beauty guidance
Microsites linking to a fashion events calendar
Online shop

BusinessInsider.com: 27 publishers look at advertising banner alternatives

“27 publishers with a reach of about 109 million unique visitors per month – that’s 66 per cent of the total US internet audience – have agreed to try one of three new online ad formats sometime before July,” reports the Silicon Alley Insider.

This post gives examples of what one of those advertising formats could look like and the full list of publishers. Full post at this link…