BusinessInsider.com: 27 publishers look at advertising banner alternatives

“27 publishers with a reach of about 109 million unique visitors per month – that’s 66 per cent of the total US internet audience – have agreed to try one of three new online ad formats sometime before July,” reports the Silicon Alley Insider.

This post gives examples of what one of those advertising formats could look like and the full list of publishers. Full post at this link…

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