Author Archives: Rajvir Rai

In defence of aggregation: Journalists stand up for maligned practice at university event

Apps and widgets? The secret to blog traffic is more simple than all that

Struggling to get traffic to your blog? Want to know what widgets and apps will magically increase your hits and get you noticed? The secret is actually rather simple: Hard-work, regular updates, extensive reading, and good relationships with wider communities will have new visitors flocking to your site.

Speaking at a ‘Pimp My Blog’ talk at City University last night Patrick Smith, Karl Schneider, Tim Glanfield and Martin Stabe dismissed the idea that fancy apps are the secret to huge monthly visitor figures.

“There is no secret to it, there is no widget that can give you traffic,” said Smith, the editor of www.themediabriefing.com. “If it is crap then no one will read it and there is no way out of that.”
Similarly Schneider, editorial director at Reed Business Information (RBI), said: “Your wrong if you get too tied up in technology and the tools, because at the end of the day it is all about a relationship with the audience and telling a story.

While you may not be able to ‘pimp your blog’ out with one single widget, there are still some fundamental things you can do to increase traffic and, as Stabe, interactive producer at the Financial Times, said, “punch above your weight”.

Have a niche and be an expert in that field

The panel were unanimous in stressing the importance of focusing your efforts on one particular area. Schneider cited few examples of niche B2B publications that RBI runs that get a huge amount of traffic because they focus on very specific areas. The best way to get noticed, according to Stabe, is to digest everything you can about one specific topic. By doing this you can make yourself an expert and people will want to know your views.

Build Communities

To get hits you have to serve the needs of a particular community or group. Smith stressed the importance of always asking yourself, ‘what does my site do and who is it for?’ Remember the most successful blogs and bloggers are those with clearly defined communities and readerships. Glanfield highlighted that actually one of the easiest ways to start to form relationships with wider communities is to identify forums that are relevant to your subject matter and engage in conversation with members.

Be interactive

“The biggest change in journalism is that it is becoming interactive. It is not something you do to your audience, it is something you do with your audience,” said Schneider. In other words, use your blog to engage with your audience through quizzes, polls and effective linking to other sites, and make the best of Twitter. Remember it is a two-way street so you have to re-tweet others, engage in dialogue and not just constantly rant and rave.

Remember the web is a multi-media platform

Utilizing pictures and videos can really make a difference to your blog. Think about the how you can supplement your words with visuals and audio.

Essential Tools

Do not despair there are some tools which, if used correctly, can help you boost your online profile.

Delicious: will help you bookmark and store anything interesting that you read online. It can also be used as a social networking tool to find other individuals reading in the same areas as yourself.
Google Reader: Use this to get a constant stream of updates from sites you have subscribed to. Essential if you want to become an expert in a field and also very time efficient as saves you having to visit lots of sites a day.
Dipity: Will help you embed timelines into your posts to give it that visual edge.
Re-tweet/Facebook like widgets: Will allow readers to re-twetter, like, bookmark and share your blog posts.
LinkWithin: A widget that will allow you link related articles at the bottom of a post.
Google Spreadsheets: Are a great way of crowd sourcing data journalism and presenting it in a inventive way.

See presentations from Pimp My Blog on YouTube:

Coverage elsewhere:

Thoroughly Good Blog: We’re online publishers now

BBC College of Journalism blog: video

Rajvir Rai is a postgraduate journalism student at City University London. He can found on Twitter @R_Rai.

Can journalism students blog their way into a job?

12 Replies

Having a job in mainstream media before the age of 25 is fanciful thinking for many aspiring journalists, but having a blog could help turn those dreams into a reality.

Just ask young journalists Josh Halliday of the Guardian, Dave Lee of the BBC and Conrad Quilty-Harper of the Telegraph, all of whom credit their blogs as being fundamental to their success.

Speaking at an event at City University London last night, Halliday, a technology and media reporter and Sunderland University graduate, said: “The most important thing I did at university, including my degree, was to blog and get online. That’s what got me the job.”

Lee, who also started blogging while doing his undergraduate degree at Lincoln University, echoed Halliday saying: “I credit everything I’ve got to my blog at university.

“There is no possible way that I would have been able to go into the BBC newsroom on the basis of my degree, or the basis of my freelance cuttings or the basis of my student newspaper. ”

While Quilty-Harper, a data mapping journalist, said having a good blog and presence on Twitter, which he could readily show to potential employers, was what got him his job after he finished his postgraduate degree at City University London.

The three online trailblazers yesterday revealed their experiences of how to “blog your way into a job”:

Build a brand

Using your blog to promote yourself correctly is essential. Halliday stressed the importance of “being yourself” and marketing yourself in a way that is “likable”. While Lee highlighted that you never know what part of your branding will be the most fruitful, so you must do it all.

Conversing, linking and networking
Linked to the above is the idea that you must be in active dialogue with as many people as possible to build a dedicated following. Part of this involves linking to people who are blogging about similar topics to you, to create a mutually beneficial relationship. However, do not forget that, as Halliday highlighted, it’s a “two-way street”. So don’t just push yourself, relationships – especially ones with journalists already in the industry – should develop organically. Use the net’s networks appropriately.

Be patient

You won’t go from 20 to 5,000 twitter followers overnight. Cultivating a twitter following and developing a community takes time, so don’t get too caught up on this. Make content the driving force behind your website or blog and the community will come.

Find a niche
With an increasing amount of people entering the blogosphere standing out is harder than ever before, but what could really help is finding a topic that nobody else or very few people are writing about. Lee blogged about his experiences of being a student in the developing online media using himself as a “case study”; Halliday created a hyperlocal blog about Sunderland; and Quilty-Harper had a blog about gadgets and technology. All three were unanimously behind blogs having a niche, as Halliday highlighted “journalists are paid to cover a single beat, so just do that”.

Advertising
Increasing traffic to your site is one of the most difficult elements of blogging, but all three panellists deplored the idea of buying advertising space to this end declaring it a waste of money. Instead they advocated networking and conversing with the right people as the means by which to increase your popularity.

Rajvir Rai is a postgraduate journalism student at City University London. He can found on Twitter @R_Rai.

‘We do want journalists to break the rules’, says former prosecutions chief

Editors Blog | Journalism.co.uk

Online journalism news

Author Archives: Rajvir Rai

‘We do want journalists to break the rules’, says former prosecutions chief