Author Archives: Iris Robin

Union magazine Arena takes top prize in Trade Union Communication Awards

Union magazine Arena will pick up the award for the Best Journal/Magazine at tonight’s Trade Union Communication Awards.

USDAW’s Arena fought off competition from UNISON’s ‘U’ magazine and Nautilus’ ‘Telegraph’ newspaper, both to be highly commended.

Other winners included The Communication Worker’s Union (CWU) in the category of Best Campaign, for its Keep the Post Public crusade.

See the full release at this link…

US advertising body publishes guidelines for online ads

The Interactive Advertising Bureau (IAB) has produced a set of guidelines to help advertisers and publishers “demystify” online advertising.

The IAB Quality Assurance Guidelines aim to define a set of standard terms and processes for use by ad networks and exchanges.

The US-based body has called the current online advertising marketplace “complex and confusing.”

According to the IAB, networks and exchanges that volunteer to be certified against the guidelines will be “providing marketers and agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed”. In turn, marketers and agencies will benefit from “greater brand safety assurances that ads will not appear next to content that they decide is inappropriate”.

“For the first time, the US ad networks and ad exchanges market will be giving advertisers consistent and standardized information, serving to build greater marketplace trust,” says the IAB report.