A new HTML5-based service that aims to “connect” magazine readers – allowing them to share, recommend and comment on what they’re reading with like-minded people – has been showcased at the News World Summit in Paris.

Netizine is in invited beta mode at the moment and aims to “turn magazines into social networks”, building communities around content and bring interactivity to magazine pages.

Readers interested in the same subject can chat about articles on the page itself and join groups around specific topics. Editorial teams would also be able to connect with readers in real time.

Magazines can be personalised and bookmarked to read offline – and Facebook and Twitter are integrated directly into each page.

There’s a video explaining more about the service on the Netizine website.