Citizen journalism news site Blottr is the latest news organisation to release a “frictionless sharing” Facebook app.
Blottr has opted for a Guardian-style app where readers access news and comment without having to leave the social networking site.
The Huffington Post UK, which released an app at the end of February, followed the Independent in promoting social interaction on the news site.
In a release Blottr said:
The app leverages the social functionality Facebook users are already familiar with to automatically discover and highlight Blottr content their friends have read. Through the app, users will also be able to report news and add content directly to the Blottr site.
We want to engage new readers who may not already interact with Blottr. Registered users can now notice Blottr’s content via their friends’ interactions or activity report on their wall.
Blottr founder Adam Baker said in a statement:
This move signifies the importance social media plays in the distribution, discovery and consumption of news content. Our aim is to make consuming and contributing to news-related content as efficient, simple and timely as possible.
The Blottr Facebook app socially connects people with each other through the type of content they consume and makes the discovery of our content much more fluid.