The Times’s widely praised safer cycling campaign has been picked up by an Italian newspaper.

The Gazzetta dello Sport is taking part after one of its journalists, Pier Luigi Todisco, died while he was cycling to work last October.

The title is urging professional sportspeople to join the roll call, and for ordinary readers to support the campaign as well. A Twitter hashtag, #salvaciclisti is being used to spread the word.

According to the paper, 2,556 cyclists have died on Italian roads in the past ten years – double the number of bike deaths in the UK (1,275).

The Times launched its campaign earlier this month, three months after Times journalist Mary Bowers was knocked down by a lorry while cycling to work. She is still not conscious and remains in a trauma unit.

Some 33 MPs have signed an early day motion in parliament praising the cycling campaign.