A new not-for-profit online journalism start-up launches today in Australia, backed with $15 million of funding from a philanthropist to see the site through its first five years.

The Global Mail is edited by former ABC broadcast journalist Monica Attard and aims to provide “public interest journalism – no ads, no subscription, no celebrity stories, no spin”.

Attard told the Australian: “I had long viewed, with a degree of envy, the ProPublica model in the US. The model was inspired by ProPublica.org, even though we won’t and can’t do investigations alone.”

She adds: “We would like to think we can come up with novel ways to help pay our way in the world. We haven’t thought of any yet. That’s the honest-to-god truth.

“The market is small in Australia, so we figure there’s room for a new player aimed at covering the world, with Australia in it.”

The site launched this morning at www.theglobalmail.org