The app is designed to encourage people to submit news stories covering their local communities. Its challenge now is to encourage people to upload and share news.
Blottr, which launched in August, focuses on seven cities – Birmingham, Bristol, Cardiff, Edinburgh, Leeds, London and Manchester.
Paparappzi has an intuitive design, allowing users to write a short news item, add a photo and a geolocation and submit it to Blottr.
Founder Adam Baker said in a release:
The Blottr app has the potential to fundamentally change the way news is gathered and reported. The UK has the highest number of smartphone users in Europe at 11m, and growing.
Over time, we hope a high preponderance of smartphone users will be using the Blottr app to report news they are witnessing from the scene.
Baker added: “We hope this will be the catalyst for millions of ordinary people to become citizen journalists and through our app, we expect to create a powerful network of people and content that will transform the ability to break news as it happens.”
Jon Anthony, leading the build, said: “One of the biggest challenges we faced when architecting the app was enabling real-time integration with our CMS. The app integrates fully with the user layer of our CMS, allowing stories to be posted directly to the site and viewed straight away on both mobile and web.”
Live video streaming will be introduced in the coming months.