Malcolm Coles has posted four examples of UK websites already implementing the new EU cookie law that came into force on 26 May.
Websites were given a year to “get their house in order” by the Information Commissioner’s Office (ICO) and work towards getting web users to agree to accepting the dropping of cookies – small text files placed onto a users computer.
The ICO has warned companies, however, that they should not leave it until 25 May next year to start complying and has already written to some websites following complaints received since 26 May.
The independent body has received criticism for not telling websites exactly how to get users to agree to accepting cookies, but said sites do not necessarily have to opt for a tick box agreement and can instead find another way of getting users to take “positive action” in order to agree to cookies being dropped.
Here is the example from All Things D and Coles’ comment:
It reads: “Some of the advertisers and web analytics firms used on this site may place ‘tracking cookies’ on your computer. We are telling you about them right upfront, and we want you to know how to get rid of these tracking cookies if you like. Read more.
“This notice is intended to appear only the first time you visit the site on any computer.”
It only appears on your first visit to the site (I presume they use a cookie to do that!).