Mashable: The New Yorker puts story behind ‘like’ wall

Mashable is reporting on how the New Yorker has employed a music industry technique to engage with its readers by demanding that they ‘like’ a Facebook page before they can read a story.

The magazine has put an article by author Jonathan Franzen behind a ‘wall of likes’ by making it necessary for Facebook users to engage in order to gain access. Franzen’s piece, which is about coming to terms with the death of friend and fellow author David Foster Wallace, appeared in the print version of he magazine but not on the website.

To read the story online (it will appear in print, but not in full on the New Yorker‘s website), users have to go on the Conde Nast title’s Facebook Page and “Like” it. The title’s Facebook Page has about 200,000 fans. “Our goal with this isn’t just to increase our fans,” says Alexa Cassanos, a spokeswoman for the New Yorker. “We want to engage with people who want to engage on a deeper level.”

Mashable’s full article is at this link.

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