Malcolm Coles: Why the Guardian’s future does look bleak

Writing on his blog, SEO expert Malcolm Coles claims the disparity in price between the Guardian’s digital services and print product is a problem for the company’s revenue.

Responding to a comment piece by former Sun editor Kelvin McKenzie, which predicts the Guardian’s print edition will be dead in a decade, Coles asks the paper: “Please, let me give you more money”.

A newspaper buyer until he got an iPad, Coles now pays £3.99 a year instead of £230 to read the Guardian everyday in print.

The collapse in what I pay is because I read most of the news for the next day’s newspaper on the Guardian website on my iPad the evening before. And I read anything new on my iPhone on the way to and from work. The newspaper has nothing in that I need.

Read the full post on Coles’ blog at this link.

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  1. Pingback: Sun columnist sparks Guardian future debate | Featured Articles | A Precis of News and Reaction in the Media | Media Digest

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