Writing on his blog, SEO expert Malcolm Coles claims the disparity in price between the Guardian’s digital services and print product is a problem for the company’s revenue.
Responding to a comment piece by former Sun editor Kelvin McKenzie, which predicts the Guardian’s print edition will be dead in a decade, Coles asks the paper: “Please, let me give you more money”.
A newspaper buyer until he got an iPad, Coles now pays £3.99 a year instead of £230 to read the Guardian everyday in print.
The collapse in what I pay is because I read most of the news for the next day’s newspaper on the Guardian website on my iPad the evening before. And I read anything new on my iPhone on the way to and from work. The newspaper has nothing in that I need.