TheMediaBriefing: You may not like it, but Mail Online is a digital innovator

Daily Mail website Mail Online took home the digital innovation award at last night’s Press Awards, much to the dismay of some. Is it innovative? Or just successful? Does it matter?

Media Briefing editor Patrick Smith stands firmly behind the award, and explains some of the reasons in an interesting post on the Media Briefing blog.

Soap stars on the beach isn’t Pulitzer prize-winning stuff, but the content from the paper is in the middle of the front page and you can click on that if you want too. There is genuine news here: the bank worker fired a Facebook post comparing here £7-an-hour wage to a boss’s £4,000-an-hour, for example, plus lots of middle market news mainstays you would expect such as tax and immigration. Mail execs reportedly claim only a quarter of traffic is driven by “showbiz” stories.

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