Twitter has made changes to its ‘who to follow’ function, the company has announced on its blog. The function could be used by journalists looking for people or organisations to follow in relation to a subject or geographical area.

This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.)

The blog entry is at this link.