Newsquest ad revenue drops almost 8% but digital revenue is on the rise

Fourth-quarter advertising revenues at UK publisher Newsquest were down 7.8 per cent year on year in 2010, while digital revenues were on the up, according to figures published by US parent company Gannett.

Gannett released its financial results for 2010 yesterday, including a detailed report of it’s fourth-quarter revenue.

The US company went on to describe Newsquest as “an internet leader in the UK”, claiming that its network of web sites attracted over 65 million monthly page impressions from approximately 8.8 million unique users in December.

You can read the full release from Gannett here…

Journalism.co.uk reported last week that staff at Newsquest titles in certain regions were understood to have been asked to take a week’s unpaid leave in response to “poor trading conditions”.

An internal Newsquest memo circulated in Wales, Gloucestershire, and the South Midlands said that revenues are “considerably below last year’s performance” and therefore action needed to be taken “to drive revenues and control costs sooner rather than later”.

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