MediaGuardian: Sales of Independent’s i continue to fall

The Guardian reported this morning that sales of the Independent’s new daily compact i are understood to have “dropped off to close to an average daily sale of 70,000”.

Initial sales were thought to be at about 180,000 the report claims, based on information from “several sources”.

In the third week after launch, the week commencing 8 November, average daily sales ranged from about 75,000 to 85,000; by the end of last week average daily sales appeared to be hovering close to 70,000 to 73,000, according to industry sources.

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