paidContent: The Norwegian media group and the highly unusual revenue stream

As paidContent:UK reports, Norwegian media group Schibsted has come up with what can only be described as a very original new revenue stream. The Aftenbladet publisher now owns 97 per cent of Swedish money lender

Lendo visitors fill in a web application form to borrow up to SEK 350,000 (£31,770) at interest from 3.93 per cent. It’s about as far from the core of a newspaper business as you could imagine.

Full story on paidContent:UK at this link.

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