As paidContent:UK reports, Norwegian media group Schibsted has come up with what can only be described as a very original new revenue stream. The Aftenbladet publisher now owns 97 per cent of Swedish money lender Lendo.se.
Lendo visitors fill in a web application form to borrow up to SEK 350,000 (£31,770) at interest from 3.93 per cent. It’s about as far from the core of a newspaper business as you could imagine.