Independent launching new ‘quality’ daily

Independent Print Limited will launch a new daily newspaper, i, according to reports – first mentioned by the Guardian on Friday.

i, which will be produced by the Independent, will target “readers and lapsed readers” of quality newspapers and offer a digested read of the day’s news and analysis for 20p.

Says the Independent:

[The paper] will combine intelligence with brevity and depth with speed of reading, providing an essential daily briefing.

Full story on Media Week at this link…

Interesting to note the existence of another newspaper under the same name: Portugal’s i.

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