Who “owns” a Twitter account when a presenter gets fired? ReadWriteWeb asks the questions following CNN and presenter Rick Sanchez’s parting of ways over comments he made about Jon Stewart and Jewish control of the media.
His Twitter account @RickSanchezCNN has more than 146,000 followers at time of writing. Asks RWW:
Did CNN lose out on the social media investment they put into Sanchez’s personal account over the years? Ought they have driven all followers to an official company account instead, in case something like this happened? Presumably some people would see it that way, but social media is so personality-driven that wouldn’t likely have worked as well.
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