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Will Google News build filters for ‘content farms’?

September 23rd, 2010Posted by in Editors' pick, Search

CNET’s interview with Krishna Bharat, the engineering head behind Google News, suggests the search company is going to change its approach to so-called “content farms” and networks of sites like Demand Media or Associated Content:

Bharat implied that Google is working on a way to refine the signals it uses to rank news stories in a way that filters out the most egregious examples of news spam without branding certain companies as offenders because of certain stories. “What we are very sensitive to is user experience, but we don’t want to be anecdote driven, we want to be sensitive to statistically relevant feedback,” he said.

Full interview on CNET at this link…

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