US newspaper ad revenue decline slows

Advertising revenues for US newspapers declined by more than five per cent in the second quarter of this year – the sixteenth consecutive quarterly decline – but the rate of decline has slowed according to a report by AFP.

Figures published by the Newspaper Association of America this week reportedly show that revenues for online and print newspapers dropped to $6.44 billion from $6.82 billion year-on-year.

Online advertising revenues actually increased by 13.9 per cent, while print print advertising fell 7.62 percent, the AFP report added.

The overall decline was reported as an “improvement” compared to a 9.7 per cent drop in the first quarter of this year and a 23.7 per cent fall in the fourth quarter of 2009.

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