Some interesting stats on the use of iPad apps for Conde Nast titles via an article on Advertising Age. Users are spending an average of more than two hours with its Vanity Fair and GQ apps – double the average time spent with print magazines, according to the metrics.
But perhaps more significant are the estimations made by Adam Kasper, senior vice president of digital innovation for global advertising group Havas Digital, regarding advertising rates on iPad apps. Kaspers suggests that an ad on an iPad app will cost $100 per thousand views – three times as much as a video ad on Hulu and 10 times as much as a banner ad on NYTimes.com.
Audience statistics for iPad applications are still very new and more metrics are needed – but are initial pricing points for advertisers too high for this new outlet?