The New York Times yesterday reported that growth in digital advertising had offset a decline in print ad revenue. Which seems to make sense in 2010. But interestingly Canwest, publisher of the largest chain of English-language dailies in Canada, reported the same day that growth in print advertising had offset a decline in digital media revenue. So much so that the publisher grew overall revenue on the strength of the print ad money.
Parent company Postmedia Network Inc., which bought Canwest earlier this month, reported a one per cent increase in overall revenue despite a 16 per cent decrease in digital media.
- NYT second-quarter operating profit more than twice 2009 figure
- Future: Digital ads going from strength-to-strength
- Future reports substantial progress online
- New figures show ad revenue decline slowing at Johnston Press and Trinity Mirror
- Voluntary redundancies as Future Publishing focuses on digital