Is Facebook falling out of favour?

Newspaper sites are more popular with internet users than social networks such as Facebook and Myspace, according to the annual American Customer Satisfaction Index (ACSI).

The statistics, which were also quoted in a Washington Times post, show online news outlets topped the tables with satisfaction scores of 82 per cent (FoxNews.com), 77 per cent (USAToday.com) and 76 per cent (NYTimes.com).

By comparison, social networking site Facebook achieved just 64 per cent, while Myspace was even lower at 63 per cent.

According to the report, this puts Facebook in the bottom 5 per cent of all measured private sector companies.

Wikipedia claimed the highest social media rating with 77 per cent, while YouTube achieved 73 per cent. Search engines also outperformed social media, with Google receiving 80 per cent, closely followed by Bing at 77 per cent.

This was the first time social media websites have been measured by ACSI, which pulls data from interviews with around 70,000 customers.

2 thoughts on “Is Facebook falling out of favour?

  1. coolhappened

    There is a new social networking experience coming this fall. It’s called somethingcoolhappened.com. You can go there now to view a preview video and to preregister. With this site you can interact with friends, create your own unique avatars, upload videos, pictures or stories of something cool that happened to you or someone else! You also get full anonymity. It is going to be awesome! Check it out.

    Think of this site as more like a combination of YouTube, Flickr, Facebook and then something totally brand new. With this site you will get your anonymity back, no more personal information floating around being sold off and you will get to be creative, compete with other people if you wish and just have fun in a great positive atmosphere.

  2. Steve Jackson

    Comparing search engines with Facebook and saying: what do you like the best?

    Like comparing apples and oranges, no?

    “Newspaper sites are more popular with internet users than social networks” – well that’s not really true is it?

    This is survey measuring satisfaction, not popularity. No?

    I prefer sushi to breakfast cereal but that doesn’t mean I’ll be eating raw fish for breakfast any time soon or that Kelloggs will be forced to phase out cornflakes.

    I think the headline is somewhat misleading.

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