Much has been written about the positives and negatives of personalised features on news websites, from user profiles to personalised homepages.

For me the Manchester Evening News has got its personalisation priorities right: registered readers can now choose between a blue masthead, designed for Manchester City fans; or keep the site’s traditional red colour theme if you a Manchester United fan.

(NB – for those of you that know my football allegiances please note that logging in as a blue was purely for work purposes)