#VOJ10: How to report polls – from IPSOS MORI founder

Speaking at today’s Value of Journalism conference (#VOJ10), Sir Robert Worcester, founder of polling organisation IPSOS MORI shared some valuable tips for journalists reporting on political polls:

  1. Watch the share, not the lead
  2. Watch the fieldwork dates
  3. Watch what’s happening: “Watch how the media expresses scepticism of the polls and how they act as if they are gospel.”

And finally: when a politican tells you that they don’t pay any attention to the polls – they’re lying.

Follow the Value of Journalism conference live via our liveblog.

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