David Higgerson, head of multimedia at Trinity Mirror Regionals, has been researching the relationship between local newspapers and their websites and independent, hyperlocal websites and blogs. His 10 suggestions adapt some lessons learned by local papers to hyperlocal publishers wanting a bigger audience and also look at how closer relationship could be forged by ‘traditional’ local media outlets and new sites. The ideas include:
Weather: There’ s a reason why newspapers spend a fair bit of money on weather for their newspapers – people want it, and the more local the better. That’s good news for hyperlocal sites, because widgets such as the ones from the Met Office make that a quick win for you.
Nostalgia: The old newsroom joke that nostalgia isn’t what it used to be couldn’t be more wrong – it’s as popular now as it always has been. Again, a good working relationship with the local newspaper (and its big archive) would help here – but delving into the archive section of the local library is another alternative.
David Higgerson will be speaking as part of Journalism.co.uk’s panel on grassroots and social journalism at Friday’s BBC College of Journalism and Polis Value of Journalism conference.