Rory Brown asks whether the appointment of Barry McIlheney a chief executive of the PPA, the UK’s industry body for the magazine and business media industry, means a return to a periodicals/print focus for the group.
While print magazines are still hugely important in the overall mix would you really want to be part of an association with that as its sole focus?
The root cause of the PPA’s problems was an inability to adapt to a changing media landscape. The PPA had a position as the association for the business of media. This position was lost through its dogged concentration on one channel as their member firms’ businesses diversified.