Bill Salvin discusses experiments with microcasting online – extremely specific content delivered to an extremely specific audience.
Taking the show This Week in Space as an example, Salvin says microcasts explore a niche subject matter with “top-flight independent journalists” who know their topic inside-out:
Here’s why I think this [microcasting] is going to be both successful and important to the future of journalism. Advertisers crave a reliable, predictable audience. The more precise your target audience is, the better able you are to rely on advertising to keep the program streaming across cyberspace.