View From The Bridge: ‘Microcasting’ and journalism’s future

Bill Salvin discusses experiments with microcasting online – extremely specific content delivered to an extremely specific audience.

Taking the show This Week in Space as an example, Salvin says microcasts explore a niche subject matter with “top-flight independent journalists” who know their topic inside-out:

Here’s why I think this [microcasting] is going to be both successful and important to the future of journalism. Advertisers crave a reliable, predictable audience. The more precise your target audience is, the better able you are to rely on advertising to keep the program streaming across cyberspace.

Full post at this link…

(via Sarah Hartley’s blog)

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