Changing the cover price on the newsstand
December 3rd, 2009Posted by Judith Townend in Editors' pick, Newspapers
Newspaper vendors feeling the pinch? They might try the tactic of this Rwandan newspaper seller, as spotted by Kigaliwire.com blogger Graham Holliday:
“Do you spot anything a little odd about the cover of my copy of this week’s East African? The weekly normally retails at US$0.75 – around 500Rwf – but with a bit of not so subtle scratching and, magically, the local cover price disappears. I end up buying it for 1,000Rwf. I don’t begrudge these guys their 500Rwf profit, but I might raise the issue the next time I buy my morning paper…”
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