paidContent:UK: GNM ‘sunsetting’ two years after launch

Guardian News & Media (GNM) is to abandon its strategy, paidContent:UK, which is owned by Guardian News & Media, reports. Seven executives are either leaving or being promoted to new roles:

“Almost two years to the day after launching, GNM’s recently appointed US consultant Jim Brady has now ‘sunset’ the page. was The Guardian’s first big attempt to target the large U.S. audience it has found itself with online. It hired Michael Tomasky to edit the site from Washington, DC.”

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