#JanMoir: Where have the adverts gone?

Now this is odd: some of the adverts have disappeared from Jan Moir’s infamous-in-one-day Stephen Gately article, originally titled ‘Why there was nothing ‘natural’ about Stephen Gately’s death’. Could it be blogger and SEO consultant Malcolm Coles’ campaign rallying the Twitter troops to bombard the various advertisers on the page, that persuaded the Mail to remove the ads? Journalism.co.uk will seek the answer…

Update: NMA reports that the Mail has indeed pulled the adverts, according to Mail Online MD James Bromley; we still await a response. We should also note, as indicated in the comments below, some other factors contributed to the pressure: urban75, @stephenfry and Newsarse.com, and a Facebook group. Please add any more examples below.


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9 thoughts on “#JanMoir: Where have the adverts gone?

  1. rachel

    No dis’ to Malcolm and thanks to him for supporting this on twitter. However. It was urban75 message boards who started the ‘alert the advertisers’ campaign, this morning. By 10.15am lists of the advertisers were being circulated, with their contact details added.

    P&G press office were contacted at 10.25am, and made aware, BT and National Express were next.

    A Facebook group was created at 11.45am by members of the site.

    By 4.30pm today it had over 2000 members – and was circulating the PCC complaint details, screen grabs of the edited Mail piece and ALL THE ADVERTISER DETAILS.

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