Jo Wadsworth: Where is advertising moving online?

(One of Jon Bernstein’s 15 news men and women to follow on Twitter) Jo Wadsworth rounds up a busy week in advertising, starting with last week’s news that online advertising has become the biggest advertising medium, according to an Internet Advertising Bureau (IAB) report.

But rising forms of advertising (paid search and social media for example) aren’t what news sites might currently benefit from, she adds.

“Of course advertisers have always found ways to avoid shelling out for adverts (…) But the difference here is that social media allows brands to bypass mass media entirely. And it’s not just commercial brands – it’s also local authorities, celebrities, politicians, lots of the people who previously relied on the papers to get their message out there,” she writes.

Full post at this link…

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