Malcolm Coles: Rate of growth slows for newspaper Twitter accounts

This is a cross-post from Malcolm Coles’ website

National UK newspapers had 1,665,202 followers for their Twitter accounts at the start of October – an increase of 193,266 on September 1 (when they had 1,471,936).

The rate of growth has slowed, however. This is a monthly increase of 13.1 per cent, compared with 17 per cent from August 1 to September 1, and also from July 1 to August 1.

What’s more, 151,555 of the increase (or 78 per cent of the total) is down to just one account – that of @guardiantech (which owes its popularity to its place on the Twitter Suggested User List). Indeed, of the 131 accounts I’m tracking, 51 have fewer followers than me!

You can see the full table here, or below.

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