As reported by the Associated Press, the Federal Trade Commission in the US will try to regulate blogging for the first time, ‘requiring writers on the web to clearly disclose any freebies or payments they get from companies for reviewing their products’.
“Violating the rules, which take effect December 1, could bring fines up to $11,000 per violation. Bloggers or advertisers also could face injunctions and be ordered to reimburse consumers for financial losses stemming from inappropriate product reviews.”
“The FTC also concedes that it treats critics at publications differently – less stringently – than bloggers. Don’t they realize that people on travel and gadget and food publications get freebies all the time. I’ve long believed that ethics alone should compel them to disclose. But the FTC doesn’t.”