Following the launch of its Local People network in July, paidContent:UK talks to Associated Northcliffe Digital’s Roland Bryan about developments with the sites and the group’s expectations for revenue.
The network’s success will be reviewed over the next 2-3 months, says Bryan, who is confident the sites will make money – a slice of the UK’s local ad market, which he values at £2.8 billion.
Despite not being set up as citizen journalism/user-generated news sites, Bryan says contributing news items has been popular with users with around 12 stories feeding back in Northcliffe’s local papers.