YouTube Biz Blog: YouTube extends advertising partnerships to individuals

The video-sharing website has extended its YouTube Partnership (YPP), which is intended to help channels on the site make money from their clips, to individual users.

The importance of this is perhaps best summed up by the announcement post’s title: ‘In the future, everyone will monetise their 15 minutes’.

If individual, ‘prolific’ users of the site can make revenue from what they share this once more cuts out the middleman – they no longer need mainstream media for distribution and the MSM may be less able to cash in from viral successes. If savvy users realise they can monetise it, will they be less likely to share their postings with commercial outlets?

Full post at this blog…

1 thought on “YouTube Biz Blog: YouTube extends advertising partnerships to individuals

  1. Journa Liz S. Ramirez

    This is a good thing. Youtube will earn more and people patronizing it will likewise have something on their pockets by using youtube. Fair enough.
    They really have brilliant minds behind youtube. If I may add, since we’re talking about youtube, this online site has brought fame to quite a few individuals in my country (Philippines), we have singing sensations. Thanks to you tube. This is indeed a powerful medium. It seems like it’s just a mere entertainment site, but it’s making million bucks — and making people rich and famous (without them realizing it, at first…perhaps).

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