The Huffington Post has signed up with Facebook Connect to offer its users the ability to comment on news stories from the site and share them on Facebook via new profile pages on the HuffPo site.
The ‘social news’ service will also allow users to find out which of their Facebook friends are also reading HuffPo.
The launch is part of a bigger move towards personalised news, says founder Ariana Huffington, and more personalisation and social features are in the pipeline.
“The explosive growth of online social networking has fundamentally changed our relationship with news. It’s no longer something we passively take in. We now engage with news, react to news, and share news. News has become an important element of community – something around which we gather, connect, and converse,” writes Huffingotn.